Technological innovation means that customers are now able to enjoy online gaming and gambling anyplace, anytime, around Europe.
Because of this technological shift, Europe’s internet gaming market is increasing at about 10% per year, faster than online gambling, such as casinos or bookmaker shops. The financial dimension (or gross profit) of the European online business is expected to grow from $19.6 billion in 2017 to $24.7 billion in 2020.
In 2017, the online sector needed a 20.7% share of the EU gaming market, compared to land-based gambling which had a 79.3% share. The internet share of the market is expected to rise to 24.9percent in 2020.
The growth in online gaming is also being driven by altering regulatory arenas in European countries, the majority of which now have committed regulation for internet gaming activities.
Europe is a world leader in electronic entertainment
The European market is the greatest and most competitive for online gambling. In 2017, Europe had 48.9% share of this global online gaming market and this is forecast to remain relatively stable until at least 2020.  With sports betting betting now legalised in some US states European organizations are now starting to acquire a foothold in america market, increasing their influence and deliver their experience to new markets.
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